The Dou Case Yearbook 2024 Of Dithering E-Commerce Was Released To Unlock The Secret Of CORE'S Operation

Break through the ceiling of traffic and grasp the deterministic growth. A few days ago, Douyin E-Commerce launched a new CORE business methodology, focusing on four things: goods, content, marketing and experience, to set priorities for business operation. A number of businesses took the lead in practice and achieved significant growth results.

As the operational path becomes clearer《 Dithering E-commerce The DOU Case Yearbook 2024 was released to explain the effectiveness of the new business methodology through fresh cases.

Breaking Ground, Rooting, New Branches, Blooming... "Douyin E-commerce DOU" Case Yearbook 2024 (hereinafter referred to as "Yearbook") uses CORE methodology to analyze the survival and development of new brands, and the change and innovation of mature brands. As stated at the beginning of the yearbook, "I hope to help every merchant plant the possibility of explosion and growth, and reap fruitful results of business."

　　 01: Departure and arrival:

Revival of common brand and model

The "groundbreaking" chapter of the yearbook is the story of the brand finding a new life in the Diaoyin e-commerce.

　　Fenty Beauty By Rihanna， An international new beauty brand founded in 2017. The overall linkage of "Big Brand Surprise Day" of Diaoyin E-commerce has enabled it to find the key path of rapid development in the Chinese market - the "Golden Triangle" of product power, content power and platform resources, which provides a sample for global brands to enter the Chinese market.

Shanxi Laohan, in his third year in the Diaoyin E-Commerce, welcomed the first 10 million self broadcast event in the agarwood industry, so that more people saw the winning way of niche categories - to lead the brand by category. The platform stimulates the huge potential energy of the category, and businesses quickly link to a large number of users with the help of exposure, transforming the interest boom into a business wave.

Huoli28, with sincerity and simplicity, has gained the favor of a new generation of consumers and successfully transformed from "old" domestic products to "new" brands. In Diaoyin E-commerce, two-way communication between brands and consumers has created a unique story between more than 8.9 million "cloud shareholders" and Huoli28, which has also become a strong driving force for the continuous growth of brand business.

　　 02: Growth leap:

Revitalize the vitality of products

There are some special "can play" brands on the dithering e-commerce platform. They either use creative short videos to communicate with users in depth, or set up a show in the live broadcast room, and creative play methods emerge in endlessly. Now, these brands have taken root in the Dianyin E-commerce and are growing vigorously.

　　 Grace The third generation successor, "towel master" Shi Zhancheng, used seven episodes of short dramas to broadcast at a hundred million levels to connect the old towel brand with the young consumer group, and achieved both business and volume explosion in the Diaoyin e-commerce, as well as a breakthrough in brand rejuvenation.

A skillful fisherman who sold more than 5000 fishing rods within 5 hours of being online carried the flag of Weihai fishing gear industry belt. Through the integration of the content field and the shelf field, the dithering e-commerce makes the traditional industry belt businesses rooted in the offline field more visible to consumers, and then promotes the brand to improve the global operation, providing development vitality for the local economy.

Costume brand COS (Collection of Style) is keenly aware that combining with platform hotspots can make it easier and more vivid to promote products and services. Whether it's watching shows on the cloud, buying while watching, or adding trend word labels to products, COS has found a powerful brand expression in the Diaoyin e-commerce.

　　 03: Iteration:

Explore the new boundary of operation

Brand renewal is a subject that many "large" enterprises have to face. How to make new products that users like and are willing to choose? Where is the new growth point of the enterprise? How is the brand evergreen? The yearbook answers with "new branches".

Many people think of Bosiden first Down Jackets , and then I think of sunscreen clothes. "Functionality+fashion sense" has become a new recognition of Bosiden among young people, and all of this is inseparable from the mid and high-end layout of Diaoyin E-commerce.

A "bag chair" inspired by the flip bag has boosted the business growth of the whole store. In Diaoyin e-commerce, home purchase has moved towards attitude consumption. Lin's targeting young people's emotions and adapting to trendy products, from topics to traffic, from new products to popular products.

Haier launched the "Sea Whale Green Recycling" program to serve users with "old for new" services, access variety shows, and link to "China Smart" IP. Over the past 40 years, Haier's brand strength and service strength have gone hand in hand, and its meticulous and unexpected user experience, coupled with the accurate marketing touch of Tiaoyin E-commerce, is the secret of Haier's eternal success.

　　 04: Breaking through infinity:

Co construction and continuous growth

More brands are in full bloom in Diaoyin E-commerce all day long. According to the yearbook, some products hit 100 million yuan within 15 minutes of their debut, some businesses have become increasingly sophisticated, and some brands are making efforts to "seek gold" in the stock market.

Rely on fan culture to find content explosion points, gather new product traffic to lead sales leads, and exchange consumption experience in all fields. In the dithering e-commerce, Xiaomi mobile phones have taken advantage of SU7 hot spots and executive IP, and the new product has become popular.

See the real chapter for details of the content, products and services that are broadcast all year round without sunset. In Diaoyin E-commerce, Fenjiu has spent more than 4 years building a mature e-commerce management team, releasing its product and brand strength, and demonstrating the stability, focus, development and innovation of the old brand.

In the era of stock, members are valuable assets of the brand. Midea focuses on users' "longer life cycle value", opens up multiple field resources of "self broadcast+Da broadcast+shelf", and leverages hundreds of thousands of members of the dither platform with fresh, interesting and highly interactive content to make progress in stability.

　　 05: Summary

Based on the new CORE business methodology of Diaoyin E-commerce and the fresh DOU cases, we have seen several clear growth paths.

Dithering e-commerce believes that one method is also a seed; A case is a benchmark path. There are countless possibilities for business growth. I hope this yearbook can give more businessmen inspiration on brand, product and operation; We also expect more businesses to gain business growth in the Diaoyin e-commerce.