Guangdong Fashion Week: Julong Textile Creates "New Intangible Cultural Heritage", Fashion Remodeling Classics

On September 22, 2024, at the 2024 Guangdong Fashion Week Autumn Show, the 5th Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassadors' Joint Conference was held with the exclusive support of the "Fashion Creation Platform" of Guangzhou International Light Textile City. Tang Shifang, Chairman of Guangzhou Julong Textile Technology Co., Ltd He was awarded the honorary title of "the 5th Guangdong Textile and Clothing Intangible Cultural Heritage Promotion Ambassador".

As the only selected supplier of intangible cultural heritage clothing fabrics, Guangzhou Julong Textile was awarded the "International Promotion Award of Intangible Cultural Heritage" for its outstanding contribution to the promotion of intangible cultural heritage textiles. On that night, the "New Intangible Cultural Heritage" works of Julong Textile, which combined traditional techniques with modern fashion design concepts, showed the vitality of culture and the innovative spirit of the times on the show, and presented the charm of traditional and modern blending with the unique Chinese aesthetics for the audience.

　　 Empowering intangible cultural heritage, reshaping the beauty of Chinese luxury

In order to thoroughly implement the important spirit of General Secretary Xi Jinping on the protection of intangible cultural heritage, Julong relies on Guangzhou International Light Textile City, a one-stop shopping platform with unique advantages, to build a flagship store for collection of intangible cultural heritage brands and gather world-class/national top intangible cultural heritage fabrics in Julong Textile. Through the professional live broadcast platform, the national and world level intangible cultural heritage craft can be quickly displayed to the whole country and the world. Customers in Julong can not only see the world's top intangible cultural heritage products, but also feel the extraordinary cultural value. Provide customized services for high net worth customers, so that every family can have unique Chinese luxury goods, and transmit the dignity and charm of Chinese aesthetics in the new era.

　 Promote intangible cultural heritage, from China to the world

At the main venue of Guangdong Fashion Week, Tang Shifang, Chairman of Julong, shared his profound views on the development of intangible cultural heritage and practiced his vision with practical actions. Taking Xiangyun gauze as an example, Julong intuitively displayed its unique pure handmade craft through the Xiangyun gauze dried in the exhibition hall. Julong cooperates with international designers to integrate Xiangyun gauze into Middle East clothing and expand the global market. At the same time, the exhibition hall is promoted in Chinese, English and Arabic to deeply display the history and production process of the fragrant cloud gauze. Through the fabric traceability scanning system, consumers can track the production process of each piece of Xiangyun yarn to ensure authentic quality and enhance global trust.